Location: Crowne Plaza - Hamra, Beirut, Lebanon
Spending on advertising using digital media channels is continuing to grow in market share and while the economic downturn initially impacted upon the growth of overall advertising spending; in 2012 advertising spend continues to grow and the ever popular TV advertising rebounding. Digital marketing remains a growth area, as marketers shift towards new advertising methods at the expense of traditional formats. The Internet Media giants are waging a battle over online advertising spend with the traditional leaders Google and Yahoo beginning to feel the competitive pressure from Facebook.
ICT and SOCIAL MEDIA Forum will host a discussion on timely topics namely:
- Has Lebanon entered the competitive arena of Web entrepreneurship’
- ARAB SPRING and the new internet societies
- Digital Media Future Trends on Internet Access and Digital Content in a Global Context - From Post/Tweet to Action – social media marketing trends in the region and beyond
- Who is who on the social media and IT
- Learn about new tools to leverage brands, Determine rules of engagement and best practices
- How has social media changed the role of PR departments / professionals?
- Implement a core set of processes and resources needed to successfully build, launch and sustain a social media strategy
To view the details of the program, click
here.